2020 Gold Ex Award: Best Permanent or Pop-Up Retail Activation, SCx30 Pop-Up
2019 Retail Design Institute: Best in Class Retail, SCx30 Pop-Up
2019 Retail Design Institute: Best in Class Retail, SCx30 Pop-Up
SC30 x OAKLAND POP-UP
To celebrate Stephen Curry's 10th year in the league, and the final year the Golden State Warriors would play their home games in Oakland, Under Armour opened a one-of-a-kind pop-up store in downtown Oakland. Every single detail of the store was curated with storytelling and experiences around Stephen and his connection to the city.